Monday, October 23
Definite Trend: The Book Clutch
in:
bag .
book clutch .
books .
clutch .
Etsy .
fall fashion .
fashion .
Olympia Le-Tan .
outfits .
trends
Thursday, October 19
Is fashion really this fragile?
Monday, October 16
The checkered blazer is here to stay.
in:
blazer .
booties .
checkered .
Eight .
H&M .
J. Crew .
Jeffrey Campbell .
ootd .
outfit of the day .
plaid .
silver boots .
Steve Madden .
Velvet
Monday, October 9
Sequins by day? Yes please.
Who said sequins are exclusive for night events? Becoming an ally of your favorite daily staples such as blue masculine shirts and all types of vests, a sequined skirt makes a statement and combines to perfection to your rocky arm party. As long as you keep everything else toned down and predictable, the mix of textures and layers will generate a go-to outfit that will be strong enough for tough meetings yet playful to have fun throughout the day.
Our fave sequin day outfits:
Yes, it's that time of the year again! Vogue Fashion's Night Out is just a few days away and it's time to plan for it - from checking what your favorite stores will have (in store) for you and whatsapping all your fashion-inclined friends to checking out any flash online sales.
This year's fashion party kicks off in Melbourne 🇦🇺 on September 1st and then to other 15 cities around the globe:
Mexico City 🇲🇽 - September 2nd
Sydney 🇦🇺 - September 4th
Rio de Janeiro 🇧🇷 - September 5th
Moscow 🇷🇺 - September 6th
Berlin 🇩🇪 - September 7th
Madrid 🇪🇸 - September 7th
Düsseldorf 🇩🇪 - September 8th
Saint Petersburg 🇷🇺 - September 8th
Tokyo 🇯🇵 - September 9th
Milan 🇮🇹 - September 14th
Goiania 🇧🇷 - September 21st
Brasilia 🇧🇷 - September 22nd
Taipei 🇹🇼 - September 23rd
Osaka 🇯🇵 - November 18th-19th
Kiev 🇺🇦 - date to be announced
Sydney 🇦🇺 - September 4th
Rio de Janeiro 🇧🇷 - September 5th
Moscow 🇷🇺 - September 6th
Berlin 🇩🇪 - September 7th
Madrid 🇪🇸 - September 7th
Düsseldorf 🇩🇪 - September 8th
Saint Petersburg 🇷🇺 - September 8th
Tokyo 🇯🇵 - September 9th
Milan 🇮🇹 - September 14th
Goiania 🇧🇷 - September 21st
Brasilia 🇧🇷 - September 22nd
Taipei 🇹🇼 - September 23rd
Osaka 🇯🇵 - November 18th-19th
Kiev 🇺🇦 - date to be announced
Which one are you going to?
Thursday, February 2
Erdem x H&M : 9 Tips to maximize your chances of getting the pieces you want
I'll go straight to the tips as I know we don't have much time before the online sale starts (8am EDT online). I'm writing from Spain and therefore these tips are based on what I saw happened on the European H&M sites and live tweets around 7 hours before the sale in the US.
Please leave a comment to know you found this useful and share it only with your real friends! 😜
👀
- 💪 The website was much harder to reach than the app. If you can, have both platforms ready and try to buy on the app first, as very soon the H&M site was not reachable for many. From a browser, the Erdem product page is where the sale will happen, you can buy directly from it: http://www.hm.com/us/erdem#women
- 💪 Create an H&M account (including shipping address, credit card, etc.) if you don't have one before the sale starts and be logged in already when you visit the site or app.
- 💪 Browse now and know what you want and where it is located in the page. Avoid scrolling down during the sale and browsing to find it! http://www.hm.com/us/erdem#women
Avoid relying only on the sections like "Trousers", etc. because many tops are scattered in between other items.
- 💪 If there is no price on the picture, it means it's sold out, try not to lose time clicking on pieces that no longer have prices.
- 💪 You can add the items to your shopping bag from the same Erdem page and it's better to do so, otherwise you have to click on "Product details" and go to another page and lose time and probably the item. If you know you want an item, add it to your shopping bag from the Erdem page, not the regular H&M product section.
- 💪 You will not be able to apply any discounts to the Erdem collection, just the shipping discount on sales over $40: code is 0040
- 💪 Items that sold out first: both floral and gray blazers, all the dresses and all the jacquard collection (except the shoes which sold out afterwards), the embroidered sweatshirt and some of the lacy tops. Eventually everything sold out as less was available.
- 💪 You can only purchase one item of each so don't lose time trying to add a second.
- 💪 When you're ready, pay as soon as possible as most probably leaving it in your shopping bag is very risky and you cannot count on having the item until you've paid. Remember: Free shipping code for over $40 is 0040 and you cannot apply any other discounts so don't lose time trying to do it.
- 💪 Have fun and don't get bummed out if you don't get a piece you wanted as the good news is you'll end up with more money in your bank account. Try not to buy something you didn't want only because it's the only thing left or to compensate for a piece you really wanted. It is much better to get something else you love from another brand or designer than waste it on this collection just for the sake of it or to tweet about it. Nothing will happen to you if you don't own an Erdem x H&M piece, I promise 😘
Please leave a comment to know you found this useful and share it only with your real friends! 😜
❤
Sunday, July 12
Why fashion blogging should change and this fashion blog will
in:
blogging .
consuming .
don't imitate .
fashion blogging .
find your own voice .
know yourself .
own it .
personal style .
philofashion .
sustainability
After many months of not posting at all on New Found Lust, I realized that my interest for fashion blogging had changed. The amount of fashion blogs out there, especially personal style or styling blogs is overwhelming and not personal anymore. Due to this oversupply of fashion content, I somehow became fed up of fashion myself.
Fashion blogs started as a unique and free medium of expressing one's views on the matter while steering away from popular fashion content produced by magazines, TV, celebrities and the like. However, years later, the fashion blogging bubble has achieved just the opposite. Fashion on blogs, including this one, has now become common, abundant and a copycat phenomenon - just what the fashion blogging world and its readers were trying to get away from. Bloggers are now inclined to feature fashion that they know their readers or sponsors will like, buy and share, not what they really like and would wear if they didn't have a blog. When fashion blogging became a business, fashionable bloggers transformed into a new species that sees dressing as a way of showing off to an audience that will applaud them.
I have never posted personal style posts as I don't consider myself a fashion role model.
New Found Lust was created and still exists to be about the design behind it and those who consume it (all of us, in so many ways). There is a difference in wanting to be on the spotlight for the sake of it and reflecting how fashion changes us - because it does. The saddest and most pointless fashion is the one we copy from others without making a personal connection to it. This is how the fashion industry wants us to consume fashion because it's the most profitable one - but it is definitely not the one that makes fashion work in our favor nor why fashion design originated in the first place.
Developing one's style should be at the core of clothes and wearing them: making your life easier, expressing yourself and the most important reason of all, confronting the world. In the end, clothes function as a barrier between your body and the physical world. When one bases their own perception of fashion on that simple fact, the brand, fashion names and copycat trends become redundant - after all, design exists to make our life happier.
Fashion blogs started as a unique and free medium of expressing one's views on the matter while steering away from popular fashion content produced by magazines, TV, celebrities and the like. However, years later, the fashion blogging bubble has achieved just the opposite. Fashion on blogs, including this one, has now become common, abundant and a copycat phenomenon - just what the fashion blogging world and its readers were trying to get away from. Bloggers are now inclined to feature fashion that they know their readers or sponsors will like, buy and share, not what they really like and would wear if they didn't have a blog. When fashion blogging became a business, fashionable bloggers transformed into a new species that sees dressing as a way of showing off to an audience that will applaud them.
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| totokaelo.com |
New Found Lust was created and still exists to be about the design behind it and those who consume it (all of us, in so many ways). There is a difference in wanting to be on the spotlight for the sake of it and reflecting how fashion changes us - because it does. The saddest and most pointless fashion is the one we copy from others without making a personal connection to it. This is how the fashion industry wants us to consume fashion because it's the most profitable one - but it is definitely not the one that makes fashion work in our favor nor why fashion design originated in the first place.
Developing one's style should be at the core of clothes and wearing them: making your life easier, expressing yourself and the most important reason of all, confronting the world. In the end, clothes function as a barrier between your body and the physical world. When one bases their own perception of fashion on that simple fact, the brand, fashion names and copycat trends become redundant - after all, design exists to make our life happier.
Friday, January 10
New Found Blurb: The wearing hair underneath clothes "trend"
Is it a way of braving the cold weather or just a way of people saying they've run out of style ideas?
Featured in Glamour France magazine, it seems wearing hair underneath your coat, or sweater, or both is very fashionable. Even Martin Margiela created a special insert on the back for it! Yes, seriously.
What do you think? Does it even deserve to be called a trend? Unless we put our coat on too fast and ran out the door looking like this, we're not going for it - and especially not on purpose.
Featured in Glamour France magazine, it seems wearing hair underneath your coat, or sweater, or both is very fashionable. Even Martin Margiela created a special insert on the back for it! Yes, seriously.
What do you think? Does it even deserve to be called a trend? Unless we put our coat on too fast and ran out the door looking like this, we're not going for it - and especially not on purpose.
Tuesday, December 31
An Alternative to Welcome the New Year...with Summer Style
in:
fashion .
going out .
Isabel Marant .
Marc Jacobs .
new year .
outfits .
party .
summer .
Topshop
It's always warm somewhere - whether you'll be one of the first in the world to welcome the New Year (hello Aussies) or you'd rather be waiting for the clock to strike twelve without wearing so many knitted items at once, why not ring in the New Year with a chic summer vibe as an alternative? Ditch the same old little black dress and make a head start with a renewed sense of style.
Women's Baker Deep Maroon Leather Watch by Marc by Marc Jacobs; Calice Embroidered Top by Isabel Marant Étoile; Solar Star Knitted Jumper by French Connection; Mini Digital Black Face Watch LA680WEGA by Casio; Satin Skort by Topshop; Dawn Clutch by Rafe New York; Eliza Chain Choker by Nasty Gal; Leather Trouser Shorts by Alexander Wang; Flora Metallic Textured Leather Point Toe Court Shoe by L.K. Bennett; Tara Black Leather Cut-Out Ankle Boots by Carvela Kurt Geiger.
Women's Baker Deep Maroon Leather Watch by Marc by Marc Jacobs; Calice Embroidered Top by Isabel Marant Étoile; Solar Star Knitted Jumper by French Connection; Mini Digital Black Face Watch LA680WEGA by Casio; Satin Skort by Topshop; Dawn Clutch by Rafe New York; Eliza Chain Choker by Nasty Gal; Leather Trouser Shorts by Alexander Wang; Flora Metallic Textured Leather Point Toe Court Shoe by L.K. Bennett; Tara Black Leather Cut-Out Ankle Boots by Carvela Kurt Geiger.
Monday, December 16
3 Fashion Inspiration Pins: Rethinking Winter
Sunday, December 15
It's Everywhere: The Pale Pink Trend - The Coat
A must-have for the season - the pastel pink coat. So many hues and ways to wear it - it will make the season as sweet or as elegant as you want to make it.
From left: Rodarte Runway Show; Carven Coat; Miu Miu Runway Show.
Below: Christian Dior Runway Show; Marc Jacobs Runway Show; Dries Van Noten Runway Show; Rodarte Runway Show; Saint Laurent Runway Show; Chanel Runway Show; Miu Miu Runway Show.
More renditions of pink here.
Monday, December 2
The power of the blouse: As chic as you want it to be
in:
Chanel .
collar .
fashion .
outfits .
quilted bag .
silk blouse .
studs
There's something empowering about simple outfits that make you feel great. It's all about choosing the right accessories to match how you want to feel. A silk blouse is a perfect way to create an outfit base that has no expiration date and is as feminine and strong as you want it to be. Go the elegant route (shown left) for a more timeless style and the edgy way for an attitude that will make you rock through the day.
Cream Pearl Collar by Miss Selfridge; Black Quilted Leather Round Flap Bag by Chanel Vintage Jewelry; Maroon Suede Low Island Platform Pumps by Charlotte Olympia; Polka Dot Silk Print Long Sleeve Blouse by UNIQLO; Fabric Chain Necklace by Zara; Large Selma Jewel-Trim Satchel by Michael by Michael Kors; Patent-Leather Rockstud Pumps by Valentino.
Who do you want to be today?

Cream Pearl Collar by Miss Selfridge; Black Quilted Leather Round Flap Bag by Chanel Vintage Jewelry; Maroon Suede Low Island Platform Pumps by Charlotte Olympia; Polka Dot Silk Print Long Sleeve Blouse by UNIQLO; Fabric Chain Necklace by Zara; Large Selma Jewel-Trim Satchel by Michael by Michael Kors; Patent-Leather Rockstud Pumps by Valentino.
Discover more ways to use a silk blouse here.
Saturday, November 23
Pinterest Fashion Inspiration: Feminine 3 ways
2. Silkiness and flow
3. Romance and sheerness (Erdem runway)
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