Nov 2, 2017

I'll go straight to the tips as I know we don't have much time before the online sale starts (8am EDT online). I'm writing from Spain and therefore these tips are based on what I saw happened on the European H&M sites and live tweets around 7 hours before the sale in the US.

  1. πŸ’ͺ The website was much harder to reach than the app. If you can, have both platforms ready and try to buy on the app first, as very soon the H&M site was not reachable for many. From a browser, the Erdem product page is where the sale will happen, you can buy directly from it:

  2. πŸ’ͺ Create an H&M account (including shipping address, credit card, etc.) if you don't have one before the sale starts and be logged in already when you visit the site or app.

  3. πŸ’ͺ Browse now and know what you want and where it is located in the page. Avoid scrolling down during the sale and browsing to find it!
    Avoid relying only on the sections like "Trousers", etc. because many tops are scattered in between other items.

  4. πŸ’ͺ If there is no price on the picture, it means it's sold out, try not to lose time clicking on pieces that no longer have prices.

  5. πŸ’ͺ You can add the items to your shopping bag from the same Erdem page and it's better to do so, otherwise you have to click on "Product details" and go to another page and lose time and probably the item. If you know you want an item, add it to your shopping bag from the Erdem page, not the regular H&M product section.

  6. πŸ’ͺ You will not be able to apply any discounts to the Erdem collection, just the shipping discount on sales over $40: code is 0040

  7. πŸ’ͺ Items that sold out first: both floral and gray blazers, all the dresses and all the jacquard collection (except the shoes which sold out afterwards), the embroidered sweatshirt and some of the lacy tops. Eventually everything sold out as less was available.

  8. πŸ’ͺ You can only purchase one item of each so don't lose time trying to add a second.

  9. πŸ’ͺ When you're ready, pay as soon as possible as most probably leaving it in your shopping bag is very risky and you cannot count on having the item until you've paid. Remember: Free shipping code for over $40 is 0040 and you cannot apply any other discounts so don't lose time trying to do it.

  10. πŸ’ͺ Have fun and don't get bummed out if you don't get a piece you wanted as the good news is you'll end up with more money in your bank account. Try not to buy something you didn't want only because it's the only thing left or to compensate for a piece you really wanted. It is much better to get something else you love from another brand or designer than waste it on this collection just for the sake of it or to tweet about it. Nothing will happen to you if you don't own an Erdem x H&M piece, I promise 😘
If after the sale you need to vent or just say hi and show me what you bought or didn't, send me a Telegram: or join our New Found Lust Telegram channel:

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Oct 26, 2017

There's at least one thing I have in common with you: I like clothes. Some people might not understand us, but we know that something doesn't have to be expensive to be valuable. When something gets ruined or lost (or doesn't fit anymore), we will care and be sad about it.
This doesn't mean that our whole life revolves around our wardrobe or what we wear (not that there's anything wrong with that), but they represent more than just fabric and shapes. Personally, I can remember what I was wearing when something important happened to me (good or bad) and will make certain choices that go beyond mere fashion that add meaning to the day I'm about to face.

If this sounds familiar to you, then closet shopping will deem important. Upon browsing, "what was I thinking?" moments will come, "glad I still have this" pieces will reappear and above all, a look at your past self (even if it's only a few months difference) will be imminent.
As most objects do, clothes tell a story and unless we are naturalists, they will accompany us throughout our lives.

Sex and the City's Carrie's closet (

The closet shopping mentality is not the same as a simple closet clean-up and its effects are even better:
  1. You will understand why you love something and try to use it again or revive it in some way soon.
  2. You'll be sure why something has to go - it might still look great but if something brings you bad memories, you shouldn't have to keep it.
  3. You'll know yourself better - yes, clothes are part of who we are.
  4. You will develop a fashion style that is truly yours, regardless of the trends - you have been yourself long before this fashion season.
 Now make way and let the closet shopping spree begin.

 More ramblings about our relationship with fashion, here and here. This way for closet inspiration.
Oct 23, 2017

Book Clutches are all the rage the last few seasons and some of them don't come cheap. Olympia Le-Tan's Embroidered Book Clutches are handmade (and even recently sported on the red carpet), but we wish they didn't cost so much more than the actual first editions of the books they portray - yet somehow we still love them.

Price rants aside, it's a clever way to revamp the clutch and make it a covetable object that can carry your mobile, keys and another book inside! Another great option are the handmade book clutches made of actual hardcovers and vintage books we found on Etsy.

Here are some of our favorites: 

Which favorite book of yours is statement material?

Browse more clutches we have talked about here
Oct 19, 2017

Is fashion as fragile as the heel of this boot? Was this meant to be an honest homage to the great Yves Saint Laurent or a depiction of how fashion can be easily stepped on and broken?
Yves Saint Laurent boot.

Part of what attracts me so much to fashion is the chameleon syndrome it embodies: we are meant to change as much as we like, be as contradictory or traditional as we are and still be "recognized" by our fellow tribe members.

But if fashion is this vulnerable and intentionally made to have an expiration date are we making ourselves brittle too? How can we transcend the temporality and use it to express our own permanent voice? A voice that will not be shut down in a season or two, but that will only get stronger and more focused as we learn, live and grow. It's up to us to define the voice that will bear the frail layers of what is on and around us. After all, it needs to be bold in order to compensate for the uncertainty in both fashion and the world.

Ultimately, this is New Found Lust's main mission: to motivate your own voice to be established, expressed and heard by yourself and others no matter the season or what's trending in your life. We hope one day we make this true for at least one of our readers. πŸ™ Thanks for being here.

Oct 16, 2017

Fear not, making fashion work at all times in your life is just a matter of picking right. And when doing so, you end up having something that will not only be relevant in a few years' time, but will make you have one less thing to worry about when heading out. Name it what you want, the checkered blazer / plaid jacket / boyfriend coat / grandpa's coolest thing is just right: a piece that will give you enough confidence to face the day while feeling warm inside. This season's quirky touch? A pair of funky boots that will come in handy when you finally decide to conquer space.

H&M Double-breasted blazer. +view
H&M Wide-cut pants. +view
8 Pussy-bow silk-chiffon top. +view
J. Crew Tortoise hoop earrings (acetate). +view
 Jeffrey Campbell Zosia low heel metallic booties. +view
Steve Madden Jasmine clutch. +view

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